Keep On

LP £20.99
  • SKU: CRE00952
  • UPC: 0888072084919
  • Release Date: 24 May 2019


Label Review. 

2019 album also available on CD.

Our Overview. 

Memphis bred soul, blues and R&B outfit Southern Avenue are releasing their new album ‘Keep On’ which follows their acclaimed 2017 self titled and boundary breaking debut that sparked a one-band music revolution creating a sonic fusion that reflects the bands international roots, the album subsequently was honoured with a Blues Music Award for “Best Emerging Artist Album. On their album ‘Keep On’, the band never let up with a churning blend of horns, gospel-tinged harmonies and rhythm section. On this album the young quartet brings a refreshing approach to soul/blues/R&B for these contemporary times. They’ve got diverse musical interests, have absorbed some lessons along the way, attracted the interest of legendary guests like the legendary William Bell and noted Memphis musician Gage Markey who plays bass on most this recording. Also, they’ve called on the horns of the Bo-Keys – Art Edmaiston and Marc Franklin.

Southern Avenue runs from East Memphis due west, where it turns into E. McClemore Avenue, home of Soulsville, better known as Stax Records. This young Memphis group named themselves and their self-titled debut release, Southern Avenue, in a deliberate undertaking to continue and expand upon the soul, blues, and gospel tradition associated with this fabled city. 

Fronted by the vivacious and vigorous vocalist Tierinni Jackson, the band has the recognizable throwback sound of Stax, but also adds a distinctive contemporary essence, giving them a razor sharp modern identity. Originally started by guitarist Ori Naftaly as a blues band, they morphed into their current lineup with the addition of Tierinni's sister Tikyra Jackson on drums, Daniel McKee on bass, and keyboardist Jeremy Powell. The Jackson sisters sang and played in the local churches, tuning them into the inherent qualities required to perform soul music in Memphis; the other members proving just as proficient in their capabilities. 

Southern Avenue has only been together for a short time, but are paying their dues the old fashioned way, continuously gigging at clubs and festivals, and by entering and winning numerous band challenges. Coupled with substantive original material, they were spotted and signed by Stax Records, with high expectations, a contract which they accepted with professional obligation. This is a band that based on their collective talents and powerful live performances, is garnering an increasing audience base, and this record should catapult them into the international spotlight.