Description
Label Review.
2019 debut album also available on CD.
Our Overview.
Clairo the 20 year old singer songwriter originally from Athens, Georgia, is releasing her debut album ‘Immunity’. It features more of Clairo's literal bedroom pop, but also features production from the best of the best indie producers, like Rostam. There was a time in the music industry when if you wanted to get that coveted record deal you would need to record some demos, put a band together and play some shows, all the while trying to catch the attention of some label fat cats. Today things work a little differently. Born Claire Cotteril the lo- fi musician built a fan base by releasing songs on the music sharing platform SoundCloud, she broke through in 2017/2018 via a very 2010s way: She posted a throwaway music video of herself singing a song into her webcam that went super viral. Instead of jumping to work with major labels or pairing up with Max Martin, she instead took it slow, putting out a debut EP last year, and now, releasing her debut LP.
The track “Pretty Girl” was recorded in her bedroom with resources that she has described as, “pretty shitty”, regardless, the song amassed over 15 million views online and catapulted Clairo on to the world stage. Clairo will be heading out on a stadium tour with Khalid. That’s a lot of success in a short amount of time and in a pretty unorthodox way but even without the controversy the young singer has courted in the past few years, claims that nepotism got her this attention and her record deal, ‘Immunity’. does have moments that should alleviate any concern that Clairo is in anyway a fraud.
Clairo may have come to her success through ways that some may feel is invalid but it’s clear the singer/songwriter does possess a ton of talent. Throughout the album’s running time we are treated to some interesting production and a plethora of good songs that do keep the spotlight firmly planted on the singer.