CD £9.99
  • SKU: JAG350CD
  • UPC: 0656605235028
  • Release Date: 30 August 2019
Tags: i, i BON IVER


Label Review.

2019 album also available on Vinyl.

Our Overview.

Brain child of singer-songwriter and Grammy Award winner Justin Vernon, American indie folk band from Wisconsin Bon Iver’s new release ‘i,i’ is their most expansive, joyful and generous album to date. On his fourth album, Justin Vernon reassembles the familiar Bon Iver elements like a cubist collage, with his voice fearlessly front and center. The result is his most honest and forthright music ever.

All the familiar elements of Bon Iver (the band also consists of Mike Noyce, Sean Carey and Matt MacCaughan) are here—impressionist swells of sound, impenetrable-yet-tender lyrics, mesmerising studio tricks—and they are buoyed by Vernon’s supple baritone, the instrument he knows how to manipulate best. Acoustic guitar, horns, and piano return to prominence alongside the jittery electronics and synths that Vernon has lately favored. But the mood he conjures with these elements feels new. These songs don’t swallow you whole with grandeur; they look outward, leaving some room for the rest of the world.

The name 'Bon Iver' (pronounced "bon ee-VAIR") is a play on the French phrase 'bon hiver' meaning 'good winter'. If ‘For Emma, Forever Ago’ (2007) was the crisp, heart-strung isolation of a northern Winter; ‘Bon Iver’ (2011) the rise and whirr of burgeoning Spring; and ‘22, A Million’ (2016), a blistering, ‘crazy energy’ Summer record, ‘i,i’ completes the cycle: an autumn record - autum ncoloured, ruminative, steeped. The autumn of Bon Iver is a celebration of self-acceptance and gratitude, bolstered by community and delivering the bounty of an infinite American music.

The sales and accolades are well-known - multiple Gold albums, multiple Grammys, chart-topping collaborations and festival headlines. But even more significantly, with each release Bon Iver quietly shifts the state of modern music. From the boundaries of folk, to the rules of autotune, to production work for others, Bon Iver’s fingerprint finds its way across the mainstream every time. Vernon has always been a master collaborator and on ‘i,i’ that desire becomes maximal, with guests ranging from Moses Sumney and Bruce Hornsby to Wye Oak’s Jenn Wasner and the Brooklyn Youth Chorus. Here, the music - and band and themes and creative space - are bigger than ever.